Concept project Shopfront concept
Fieldnote Goods
A stationery shopfront that helps shoppers compare the collection at a glance.
The brief
An independent stationery brand needs an online shop that shows how products differ in format and use while retaining the tactile feel of its paper goods.
Design decisions
- Give the collection three consistent product tiles so shoppers can compare notebooks, journals, and planners.
- Use close-up photography, soft shadows, and simple backgrounds to make the materials visible.
- Pair a clean off-white canvas with cobalt accents so the collection and its main shopping action stand out.
On mobile
The three product tiles become a vertical collection, preserving large photos and product labels. Shop notebooks stays above the collection so it is easy to find.